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Logo Design Explained

Logo Design Explained - typography, fonts, file formats

Types of Logos

Iconic or Symbolic - A simple icon or symbol that represents your company or product.

Wordmark -
Your company or brand name displayed in a stylized font.

Combination Mark - A combination of f children both text and symbol.

Logo design guidelines

Keep it simple
Simplicity is the soul of an effective visual identity. Versatility and simplicity are hallmarks of an outstanding logo. Your logo design should be scalable to any size without losing any image quality or visual impact. Ask yourself a few questions when selecting a logo design. How will the design look when it is The strategy of Thomas Donald for playing roulette scaled down on your business cards for instance? Will the logo still be legible and recognizable?

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